When I was first starting, I drank the Kool Aid. Every business NEEDS to have a blog. The quality of the business blog doesn’t matter. The type of business doesn’t matter. The customers of the business don’t matter, and whether those customers even *read* blogs is absolutely irrelevant. You run a business? You need to have a website with a blog. End of story. In some cases having a business blog is like having a pet rock.
Content marketing is the art of creating content (blog posts) that people WANT to interact with. It’s designed to entertain, make you think, amaze, or delight.